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Darrell Howell is an Internet Marketer and Blogger. Check out his Blog at Sign up for a free Internet Marketing Newsletter here.

Chris Anderson, executive editor of Wired magazine, coined the phrase "The Long Tail" in 2004 to describe the key principle behind niche marketing strategies that companies like Amazon.com used to build sales on the Internet.
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By focusing on a single niche you will also quickly build up a reputation for yourself as an expert in your chosen field.
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Once you have found an area of interest it is time to drill down to specifics. Being specific is one of the keys to niche marketing. The long tail is long precisely because it extends over a huge range of specific interests. Your aim should be to find a specific niche that is small enough for you to dominate, but large enough for you to establish yourself as an expert and make a good living in.
Let's say you are interested in games. "Games" is a huge category so "board games" is an improvement but you are still faced with a huge amount of choice, so narrow it down further to something more specific such as "German board games".
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Trading in physical products from your niche site is a good thing to do if you have time to deal with purchasing, packing and shipping as well as customer enquiries. Selling physical products to a niche also opens up sites like eBay for your business.
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Making your own information product will require a lot of research and writing for no immediate return. However, once you have your information product up on your site you can sell it again and again without having to worry about handling stock. This gives your business more scope to expand without your having to employ any more staff.
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Your aim is now to make your [url=http://www.mxitcms.com/abercrombie/]abercrombie[/url] site the top destination for people looking for online information and about "German board games" or whatever your chosen niche happens to [url=http://www.rtnagel.com/louboutin.php]louboutin pas cher[/url] be. As a niche marketer you don't have to compete with the marketing giants and sell to the whole world. All you want is to attract a few hundred people to your site each week and work on turning those visitors into [url=http://www.gotprintsigns.com/abercrombiepascher/‎]abercrombie pas cher[/url] customers and those customers into fans.
By setting up a website that [url=http://www.thehygienerevolution.com/hollister.php]hollister france[/url] pitches to a well defined niche somewhere on Chris Anderson's Long Tail you stand a much better chance of succeeding online and dominating your chosen market.
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Window Rot: Secrets Builders Won't Tell YouArticle [link widoczny dla zalogowanych] Summary: If you have an older home, it may be obvious you need new windows. If you have a newer home (less than 20 years), you may be assumingyour windows are fine, however, that may not be the case. Homes built in the last 20 years can have very inexpensive windows. As [link widoczny dla zalogowanych] a [link widoczny dla zalogowanych] veteran window consultant, I've seen this scenario countless times. A home that's 10-15 year old with rotting windows - windows that were never meant to last more than 5-10 years.
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