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After the introduction of CD's in the early 90's there have been many research conducted on the [link widoczny dla zalogowanych] improvement of the technology by various companies seeing the wide opportunities before them. Companies started to have cold war about the different formats of disc's which they were bringing up. It is in this situation that Philips and Sony, two of the giant organizations in the marketplace, came into an understanding and decided to work with each other. Later, Toshiba and Time Warner also came into the forefront and as a result of their works, the first DVD formats were officially launched by Toshiba in Japan in the year 1996.

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