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"Change the environment; do not try to change man."
-R. Buckminster Fuller
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Virtually unnoticed amid the virulent weeds of limitless greed, corporate charlatans, and quick fixes that do more harm than good, the sturdy seeds of a new age of greater and more responsible prosperity are beginning to sprout. Since 1989, company after company has demonstrated the remarkable ways to provide lasting satisfaction and produce wealth by doing as much good for as many people as possible.
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To succeed, these companies had to learn to focus on business model innovation, inspire and run numerous small-scale experiments, and keep overall risk under control as they continually learned how to create large competitive advantages.