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Why use an email marketing company?

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Deliverability Guarantees - Email marketing services have agreements with popular email providers like Gmail, Yahoo, and Hotmail so there’s less of a likelihood that your emails will be flagged as “spam”.

System Performance - You won’t have to agonize about making sure [link widoczny dla zalogowanych] your server can deal with sending 25,000 emails at one time. Believe it or not but this can be a big obstacle; I’ve had to deal with it myself.

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Split Testing - Get the top benefit from your email campaigns by testing them first! Normally the email marketing service will permit you to create several versions of e-mails (subject and body) and subsequently will test each variety for you by broadcasting each to a subset of your list. The version with the best “open rate” and “link-click rate” will be chosen for the [link widoczny dla zalogowanych] residual subscribers. This method takes only minutes and can save you a lot of money!

Custom Segments - Swiftly and straightforwardly group your subscribers based on metrics like email activity, geography, and profile data collected from surveys and web forms. Choose the perfect blend of criteria to make and send the proper messages to the proper people at the proper time. This will allow you to raise customer engagement, retention, and campaign ROI more proficiently than ever.

What to look for when selecting an email marketing service?

Price - [link widoczny dla zalogowanych] Some services offer Free accounts if you have below a particular amount of subscribers. Others charge a monthly [link widoczny dla zalogowanych] fee [link widoczny dla zalogowanych] based on number of subscribers or number of emails delivered. Make sure you fully understand the pricing arrangement before registering.

[link widoczny dla zalogowanych] Features - Each email marketing company has its own set of features. These contain many of the points addressed previously as well as things like list importing, social media incorporation, email templates, and much more. It's a good thought to write down a list of obligatory features for your needs prior to selecting a service.

Usability - Some companies will obviously be easier to utilize than others, and this is regularly greatly biased based on the user's preferences. It's suggested to either register for a "trial" account or do a "tour" of the site before paying money for an account to ensure you can easily navigate the system.

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Customer Support - When something goes amiss, as it [link widoczny dla zalogowanych] undeniably will right at the very [link widoczny dla zalogowanych] last minute when you have got to have your newsletter sent before the day is over, it's good to know that your email marketing service has capable customer support. It's a smart idea to read other customers reviews to see how they manage in this esteem.