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What is Attraction Marketing?

Simply stated, Attraction Marketing is a method of getting potential clients to come to you in order to find out about your product, as opposed to you pitching the product to them. Right now you are probably saying to yourself, "that sounds great, but how in the world [link widoczny dla zalogowanych] can I do that?" A good question, and that's what I'm going to explain in this article.

Attraction Marketing starts out by giving your potential client valuable and relevant information, which allows them to decide for themselves whether they want or need the product. [link widoczny dla zalogowanych] Then, if [link widoczny dla zalogowanych] they decide that they are interested in what you have to offer, they will [link widoczny dla zalogowanych] seek you out. The secret for the successful attraction marketing is to try to brand yourself rather than your product. People have to see you as an expert that they want build a relationship with. In other words, you want to first earn their respect.

How can I use Attraction Marketing in my MLM business?

There are a number of ways to use attraction marketing in your business, but [link widoczny dla zalogowanych] to start with, you have to lead with value. In my opinion the best way of doing this is to begin by offering people something of value for free.

You might do this is by offering a free ebook or training video which provides valuable information. If you have a blog you can write articles which provide readers with interesting and useful information. Your blog should have some sort of bio page which tells about yourself so that you yourself are being branded rather than just the product. Once you have educated others and caused them to see for themselves the value of what you have to offer, they will come to you rather than the other way around.

There are many ways that you can get your message out. There are free marketing techniques such as Facebook, Twitter, and using your own blog with search engine [link widoczny dla zalogowanych] optimization (SEO).

There are also paid targeting techniques such as pay-per-click (Google Adwords for example), ezine marketing, classified ads, and online [link widoczny dla zalogowanych] banner advertising. The possibilities are almost endless.

In the end though, you need to have a system. You can struggle to invent your own; however there are systems already in place which can help you avoid mistakes and dead ends. The best in my opinion (and the one I use) is MLMLead SystemPro. MLSP uses a branded attraction marketing system which is fully customizable to whatever MLM business you currently are involved in. It offers lead capture pages which can be designed around your own primary MLM business, and you can easily add your own content.

In effect, MLMLeadSystemPro acts as an [link widoczny dla zalogowanych] effective "sales funnel" which utilizes a sophisticated system to funnel leads toward your primary business, and offers the opportunity for income through affiliate links along the way, even if the prospect in the end is not interested in your primary MLM business. In my case, this additional affiliate income is money that I have previously [link widoczny dla zalogowanych] been leaving on the table without realizing it!

If it sounds like there is a lot to learn there is. If you haven't discovered already (the hard way in my case), [link widoczny dla zalogowanych] in order to be successful in any business, including MLM, you must work hard, persevere, and continually educate yourself. MLMLeadSystemPro offers extensive video training [link widoczny dla zalogowanych] which makes it easy to stay focused and grow your business.

In summary, attraction marketing offers a powerful and profitable alternative to traditional MLM techniques such as bugging family members, friends, and strangers, cold calling, and buying leads. Attraction marketing can be used to build any network marketing or home based business. With attraction marketing you may find that you have prospects standing in line [link widoczny dla zalogowanych] to join your business!

Whatever you decide, good luck!

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