louboutin Stop Screwing Up Your Sales Letter

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All words, including headlines, in upper and lower case. Why, because that is what the eye is accustomed to [link widoczny dla zalogowanych] seeing. It's not nice to confuse eyeballs!
Everything concerning your sales letter must capture and hold your visitor's interest and attention [link widoczny dla zalogowanych] or your brilliant writing will fail.
Even hard cover books have very readable pages... and that's about as long as you would want a sentence to be.
Use a font like Arial... large and black, so it jumps off the page.
Short sentences and paragraphs always. Seldom should a paragraph be longer than two or three sentences.
Please, no more small fonts and long, long [link widoczny dla zalogowanych] sentences.
Notice how often you see a good sales message delivered in a very [link widoczny dla zalogowanych] small, gray font. It's hard to read even when your nose is almost [link widoczny dla zalogowanych] touching your computer screen.
Mark Walters is webmaster of and You can contact him at mailto:info@cashflowinstitute.com Copyright 2005
Mail order means spending thousands of dollars on every mailing. If that mailing doesn't produce sales there is hell to pay. Copywriters learn fast or they were out of work.
Many people don't have perfect vision... plus our population is growing older and seeing well can be a challenge for seniors. Why obscure your sales message?
People [link widoczny dla zalogowanych] will not work to understand what you are saying. It's hard enough to capture a visitor's eyeballs with a great headline... don't lose them because they have [link widoczny dla zalogowanych] to strain to read the copy. One click and they're gone!
Your page is too wide! Your lines too long!
No, much of the writing on the internet is good. The problem is most have not learned about basic layout.
The details discussed here can increase your sales by 3% to 10% or more... so just stop screwing up your sales letter!
and increased sales.
And, please, never...ever put white type on a black background. If you run [link widoczny dla zalogowanych] a split test you will learn it just does not sell!
Paragraphs must be indented. Testing mail order letter's proved that indenting helped to draw the eye from [link widoczny dla zalogowanych] the end of one paragraph to the first line of the next?
I began direct marketing before the internet and learned the basics of mail order marketing. I am glad to say that many webmaster have adopted the teachings of the [link widoczny dla zalogowanych] old time, direct mail copy writers. They learned the hard way what would sell and what would not.
"Sales Letter"... that's your web site's sales page. The page with the carefully written copy designed to convince a visitor that they will benefit from buying what you are selling.
Finally, white [link widoczny dla zalogowanych] only for your background... black type on a white background.
If your sales letter fills the most screen your sentences will be way to long to read comfortably.
The eye likes to scan a few words and [link widoczny dla zalogowanych] then move down to another line. That's what it has been trained to do with newspapers. Newspapers have their text in easy to scan columns.
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