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Organic Search Engine Optimization VS. Pay Per [url=http://www.conik.fr/abercrombie2014.php]abercrombie pas cher[/url] Click - Which Should You Choose?Article Summary: When people hear about online marketing, they often think of two of the more popular methods that a company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising.
When people hear about online marketing, they often think of two of the more popular methods that a [url=http://www.villacannizzo.it]hogan outlet[/url] company can use to enhance its visibility on the Web: organic search engine optimization and pay-per-click advertising.
SEO and PPC are search engine marketing techniques that are used to drive targeted traffic to your website. [url=http://www.club-enclive.fr/airjordan.php]jordan pas cher[/url] PPC, or Pay Per Click, ads are a way of buying visitors to your website by bidding on advertisement placements among the search engine results for specific keywords. Search engine optimization, or SEO, is a natural way of achieving top search engine placement by creating a keyword rich website with a strong linking [url=http://coders-kitchen.com/2012/04/21/shorttip-hot-deployment-with-netbeans/#comment-326265]Nite White And Other Teeth Whitening Products - written by Vikram Kumar[/url] structure. But which method [url=http://www.lotogame.fr/louboutin-pas-cher/]boutique louboutin paris[/url] is best for your company?
In an ideal world, you would use both strategically to maximize your site's profile. However, budgetary constraints often make this impossible, and trying to do both on a limited budget or with minimal resources can result in neither campaign producing ideal results. In this case, it's usually better to focus on one or the other. But which is best for you?
Organic Search Engine Optimization
Higher ROI
While both PPC [url=http://www.snubourgogne.fr/moncler2014.php]doudoune moncler pas cher[/url] and SEO marketing tactics have advantages, natural search engine optimization tends to have a higher return on investment (ROI) over time. In fact, a JupiterResearch study found that companies who outsource both their SEO and PPC campaigns show a significantly higher ROI with natural search engine optimization. Users tend to trust natural search engine results to be relevant to the information they are seeking, and are more likely to click on a natural SEO result.
Long Term Effect
Although using an SEO firm [url=http://www.renaissancedestoiles.fr]christian louboutin chaussures[/url] to create high search engine positioning for your website requires a higher initial investment than starting a PPC campaign, natural search engine optimization pays off over time. After your initial investment, your SEO website will require little to [url=http://www.openheartgmc.com/barbour.php]barbour outlet[/url] no additional cost to keep bringing in highly qualified traffic. With a [url=http://www.sandvikfw.net/shopuk.php]hollister sale[/url] PPC campaign, however, as soon as you stop investing money, your traffic comes to a screeching halt.
One big disadvantage of PPC is that it is increasingly vulnerable to click fraud. Click fraud is an attack on a PPC campaign to destroy its profitability. One example of click fraud is a robotic script that clicks a competitor's PPC links over and over again, costing them money for each click with no real traffic coming to the site. Another type of click fraud involves repeatedly running a search without clicking on a PPC link, which can cause the advertisements to be disabled for having a click through rate that is too low. Although search engines do their best to hinder PPC click fraud, it [url=http://www.navi-kuro.com/bbs/epad.cgi?res=6491]louboutin pas cher france Hav[/url] is impossible to [url=http://www.conik.fr/abercrombie2014.php]abercrombie 2014[/url] stop altogether. Natural SEO results [url=http://www.galleryarseneau.ca/?page_id=25&cpage=1#comment-518924]You Want Healthy Weight Loss Diet- Start Eating Healthy Food - written by mat ronny[/url] are impervious to this kind of attack.
Pay-Per-Click
While the above points may make organic search engine optimization seem the clear choice in all cases, in certain situations it actually can make more sense to do pay-per-click [url=http://www.club-enclive.fr/airjordan.php]air jordan pas cher[/url] advertising. For those looking for fast results on a small budget, a pay-per-click campaign may be the answer.
Quick Results
The results from pay-per-click advertising are immediate. On the other hand, [url=http://www.snubourgogne.fr/moncler2014.php]moncler 2014[/url] an organic search engine optimization campaign may take up to three months or more for results to be apparent. In this case, pay-per-click is advantageous for those who are looking to promote an initiative that will go live in a short amount of time, or whose business is seasonal in nature and who only do promotion during certain months of the year.
Small Budget
Small businesses with extremely tight budgets may [url=http://www.davidhabchy.com]barbour sale[/url] find that pay-per-click is a better investment than organic search engine optimization because a pay-per-click campaign will almost always cost less.
Easier to Handle In-House
Non-complicated pay-per-click campaigns can be handled much more easily in-house than an organic search engine optimization campaign.
No Contracts
Most organic search engine optimization campaigns require a contract of a certain length because SEO companies know that meaningful results will rarely happen overnight. When dealing with an in-house pay-per-click campaign, obviously a contract is not an issue.
Conclusion
Clearly, organic search engine optimization has some distinct advantages over pay-per-click advertising. However, there are undoubtedly certain situations and scenarios where pay-per-click advertising makes more sense fiscally and strategically. With a high enough budget, you would be able to have an effective organic search engine optimization campaign running in tandem with an effective pay-per-click campaign. But if you have to choose one, look into your unique situation before you decide.
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